Pawfrens: Animal Adoption Concept
An interactive website prototype for 'Pawfrens', a non-profit animal adoption/rescue organization. Through this website, I aim to spread more awareness about and promote the adoption of our paw friends. The concept of the website aims to establish a brand image for Pawfrens, showcase the work and success stories, encourage donations & support for animal adoption/rescue, and build a community of like-minded people. This project was created as part of an assignment at RMIT.
Project Development / Changes since original idea:
The initial idea of the adoption page was dropped since there wasn't enough pet information available for the users. Also dropped the idea for the search pet bar on the top, since it looked a little cluttered and confusing for the user. Therefore, I created a new popup overlay for the section in the case the user wants to personalize their search for pets.
Reviews/Testimonials Page: The data from the user testing showed that the earlier design for the testimonial page was cluttering the website and making it look like there was ‘too much’. This is how I decided to include the testimonials on the home page itself and made it more user-friendly in terms of design.
Initial idea for the testimonials web page, very cluttered and too much information to focus on
Improved idea, taking up less real estate in the webpage but also serving the purpose of showing testimonials in a more user-friendly way.
Brand Kit for Pawfrens
The brand kit for pawfrens - consisting of all the important information about the typography, colors, sizing,buttons etc.
